In that sense, “Clickbait” does at least reflect the commercial mentality defined by the title – namely, once the show has elicited enough curiosity to prompt people to check it out, it’s actually irrelevant whether it delivers on its promises. A video soon appears online showing a badly beaten Nick holding a card that reads: I abuse women. Alas, that’s mostly the case, as the narrative relies on a steady diet of new twists – some clever, others farfetched and seemingly dropped out of left field.Īlong the way, “Clickbait” mashes up references to the cruelty of social media, callousness of the local media and vagaries of things like dating apps, creating what amounts to an illusion of broader relevance when the objective is just finding another somewhat novel means of presenting a serialized crime thriller. What is Netflix's ‘Clickbait’ about Netflix Clickbait tells the story of loving father, husband and brother Nick Brewer whose life dramatically changes when he is abducted. The inherent challenge with this sort of construct, however, comes from avoiding a buildup that’s significantly better than the resolution. Gradually, each of the eight hours dribble out new snippets of information, leading closer to uncovering the truth. Pia continues to press the cop (Phoenix Raei) who initially caught the case, whose interest in it – and potentially her – unleash internal department politics, none of which seems particularly helpful to the cause of locating and rescuing her brother.Ĭreated by Tony Ayres (who came up with the Australian drama “The Slap,” which also told a story from multiple angles), it’s certainly an ambitious concept, with a “Rashomon”-like quality in the fact everyone possesses a different perspective. The police, meanwhile, appear skeptical at first. Nick’s wife, Sophie (“Get Out’s” Betty Gabriel), seems harder to read, perhaps because she harbors her own secrets, as does virtually everyone else passing through the show’s orbit, whose stories get slowly unwoven in interlocking fashion. The inexplicable ultimatum trigger a range of reactions, most urgently from Nick’s sister, Pia (Zoe Kazan), who is absolutely convinced that Nick couldn’t be guilty of the alleged actions that could lead to his death. When the video receives 5 million views, the kidnapper warns, Nick will be executed. The premise casts a sparingly used Adrian Grenier (“Entourage”) as Nick Brewer, a family man who is kidnapped, with an unseen abductor making him hold up cards that claim he abuses women. The show's buzzy premise makes it nearly unmissable. If you start watching you’ll probably want to see this Netflix death-by-Internet mystery through to the end, but as is often true, think hard before that first click. Netflix's buzzy new thriller, Clickbait, examines what happens a viral video exposing unknown 'truths' turn a family upside down. Following his mysterious disappearance, a battered Nick appears in a video. For her, Pia's continued search for answers just makes everything worse.“Clickbait” is one of those intriguing ideas that’s likely to lose followers as it progresses, a social-media-age whodunit that features a different character every episode, building toward an increasingly convoluted payoff. What is Clickbait about The Netflix series is about Nick Brewer, a loving husband and father, who gets abducted. Pia believes in Nick and desperately looks for the catfish but, by this point, Sophie's convinced her husband is guilty of infidelity and emotional abuse of many other women. It is backed by the Foxtel group and its streaming brand Binge. So when he escapes, Simon simply lets him go. The Twelve, an award-winning Australian crime drama series, has been greenlighted for a second season. Nick tells Simon that his own father died by suicide and it utterly devastated him. A video appears on the internet of the badly. But Nick convinces Simon that he wasn't the one dating Sarah and that he would never tell her to kill herself as she threatened. Per Netflix, Clickbait focuses on Nick Brewer (Grenier), a loving father, husband, and brother, who one day suddenly and mysteriously disappears. Her brother Simon (Daniel Henshall) is the one who kidnaps and tortures Nick and then uploads the footage. Sarah's suicide is at the centre of everything that happens. One of them, a depressed woman called Sarah (Taylor Ferguson), even killed herself because of him. Clickbait is one of those intriguing ideas that’s likely to lose followers as it progresses, a social-media-age whodunit that features a different character every episode, building toward. It's then revealed that Nick has been messaging a lot of women on multiple dating sites. But it is too late: Nick is already dead. As the number of viewers approaches 5 million, his family grows more and more desperate to find out where he is. A second clip comes out with Nick holding up a sign stating that he has killed a woman and the number of views for the original video skyrockets.
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